Use A/B split-testing to increase your leads without increasing your budget
In his book, How to Become a Rainmaker, Jeffrey J. Fox points out a study of salespeople who make more than a quarter million dollars per year in commissions. The study found that highly successful...
View Article“Field of Dreams” Marketing
One of the most memorable lines in cinematic history comes from Field of Dreams. A faint whisper tells Ray (played by Kevin Costner)… “If you build it, they will come…” The traditional way of...
View ArticleHold Optimized Marketing accountable in 5 minutes/month
When I was the Team Leader of my Culligan dealership, each quarter I’d receive marketing reports from my ad agency. Marketing was always one of my favorite things to do so as soon as the email came...
View ArticlePrevent competitors from stealing your search leads with branded keywords
If you’re looking for the most cost-effective, easiest-to-close leads for your business, your goal is to get to the people who already know (and trust) your brand, know they need what you sell, and are...
View ArticleCan Facebook generate leads for a brick-and-mortar business?
For most brick-and-mortar businesses, Facebook didn’t present a good ROI until it went public and started getting serious about revenue generation through marketing. Fortunately, now it has great...
View ArticleWhy some businesses succeed and others just “hang in” there
On a balmy summer day, five years ago, two men excitedly stepped into the position of Owner/General Manager of their own Culligan Dealerships. These two men were very similar. Both their fathers had...
View Article15 things we did to become the Happiest Company in the World
In January of 2015 my team sat in a ski-in, ski-out lodge at the foot of the Rocky Mountains at Durango Mountain Resort on a Friday morning. As we do from time-to-time, we were playing a game. The game...
View ArticleHow To Determine Your Small Business Marketing Budget
To determine what you should be willing to spend on marketing, you need to consider: Lifetime value of the customer Fixed Costs Variable Costs Marketing Costs Here’s an example of an existing company...
View ArticleOptimized-Marketing.com founder featured in the Valley Independent newspaper
I grew up in Charleroi, PA about 45 minutes south of Pittsburgh. Based on an interview with Ron Paglia, the Valley Independent ran an article about my entrepreneurial adventures, starting an internet...
View ArticleUse A/B split-testing to increase your leads without increasing your budget
In his book, How to Become a Rainmaker, Jeffrey J. Fox points out a study of salespeople who make more than a quarter million dollars per year in commissions. The study found that highly successful...
View Article“Field of Dreams” Marketing
One of the most memorable lines in cinematic history comes from Field of Dreams. A faint whisper tells Ray (played by Kevin Costner)… “If you build it, they will come…” The traditional way of...
View ArticleHold Optimized Marketing accountable in 5 minutes/month
When I was the Team Leader of my Culligan dealership, each quarter I’d receive marketing reports from my ad agency. Marketing was always one of my favorite things to do so as soon as the email came...
View ArticlePrevent competitors from stealing your search leads with branded keywords
If you’re looking for the most cost-effective, easiest-to-close leads for your business, your goal is to get to the people who already know (and trust) your brand, know they need what you sell, and are...
View ArticleCan Facebook generate leads for a brick-and-mortar business?
For most brick-and-mortar businesses, Facebook didn’t present a good ROI until it went public and started getting serious about revenue generation through marketing. Fortunately, now it has great...
View ArticleWhy some businesses succeed and others just “hang in” there
On a balmy summer day, five years ago, two men excitedly stepped into the position of Owner/General Manager of their own Culligan Dealerships. These two men were very similar. Both their fathers had...
View Article15 things we did to become the Happiest Company in the World
In January of 2015 my team sat in a ski-in, ski-out lodge at the foot of the Rocky Mountains at Durango Mountain Resort on a Friday morning. As we do from time-to-time, we were playing a game. The game...
View ArticleHow To Determine Your Small Business Marketing Budget
To determine what you should be willing to spend on marketing, you need to consider: Lifetime value of the customer Fixed Costs Variable Costs Marketing Costs Here’s an example of an existing company...
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