CDANA 2012 – 60 Minute Annual Marketing RoadMap
At the CDANA 2012 Convention in Kansas City, KS, I will be giving a 20-minute presentation on a simple Annual Marketing RoadMap that will take you just 1-hour to prepare. Here’s the summary… If you...
View ArticleIs your Marketing cutting through the traffic by riding the White-Line?
There are a few universal truths of human behavior… One of these is our utter disdain for getting stuck in traffic. Is there anything more consistently frustrating? In 2010 I embarked upon the...
View ArticleTop 19 Myths of Internet Marketing for Small Business
Whether it’s SEM, SEO, or website design, there are a lot of Myths out there that just don’t hold up to testing so let’s tackle the top 19 right now. Keep in mind these myths are for service-based...
View ArticleHow we help businesses that already have a website
Does any of this sound familiar? 3 months ago you invested in a brand new website but you’re still not getting great performance. …Or the leads you are getting are low-quality. …Or your conversion rate...
View ArticleGreat Websites aren’t Built, They’re Tested
What is the most trusted brand in the United States? If you guessed Coca-Cola or Nike or Procter & Gamble or Apple, you’d be close. However, according to Entrepreneur.com, the most trusted brand in...
View ArticleMy business didn’t use the 60-Minute Annual Marketing RoadMap…
But man do I wish I had. Heck, I wish I had any kind of plan or RoadMap for marketing at my dealerships. It’s not my fault though. I was the Team Leader, Service Leader, Sales Leader, Marketing Leader,...
View ArticleMarketing Myth Shakedown in Water Quality Products
My recent article about some of the top Internet Marketing Myths people ask us about every day was recently published in the December 2012 issue of Water Quality Products magazine. You can also read...
View ArticleThe Vendor Dance – Article in The Ride
Recently, KnoxNews.com interviewed me for some insights on dealing with vendors. Our #1 vendor is Google and keeping up with their 1-2 updates per DAY and ability to shut off our Adwords account at any...
View ArticleWhy Did You Start Your Business? – CEOBlogNation.com
CEOBlogNation.com recently asked me why I started my business… It’s an amazing feeling when you’re excited about what you do and the team you work with every day! For more on the story of why I stated...
View ArticleBusiness Excellence Award Finalist
The Optimized-Marketing Team has recently been nominated for 3 separate 2013 Business Excellence Awards including: Fastest-Growing Company (less than 10 employees) Most Innovative Company Best Start-up...
View ArticleOptimized-Marketing.com founder featured in the Valley Independent newspaper
I grew up in Charleroi, PA about 45 minutes south of Pittsburgh. Based on an interview with Ron Paglia, the Valley Independent ran an article about my entrepreneurial adventures, starting an internet...
View ArticleUse A/B split-testing to increase your leads without increasing your budget
In his book, How to Become a Rainmaker, Jeffrey J. Fox points out a study of salespeople who make more than a quarter million dollars per year in commissions. The study found that highly successful...
View Article“Field of Dreams” Marketing
One of the most memorable lines in cinematic history comes from Field of Dreams. A faint whisper tells Ray (played by Kevin Costner)… “If you build it, they will come…” The traditional way of...
View ArticleHold Optimized Marketing accountable in 5 minutes/month
When I was the Team Leader of my Culligan dealership, each quarter I’d receive marketing reports from my ad agency. Marketing was always one of my favorite things to do so as soon as the email came...
View ArticlePrevent competitors from stealing your search leads with branded keywords
If you’re looking for the most cost-effective, easiest-to-close leads for your business, your goal is to get to the people who already know (and trust) your brand, know they need what you sell, and are...
View ArticleCan Facebook generate leads for a brick-and-mortar business?
For most brick-and-mortar businesses, Facebook didn’t present a good ROI until it went public and started getting serious about revenue generation through marketing. Fortunately, now it has great...
View ArticleWhy some businesses succeed and others just “hang in” there
On a balmy summer day, five years ago, two men excitedly stepped into the position of Owner/General Manager of their own Culligan Dealerships. These two men were very similar. Both their fathers had...
View Article15 things we did to become the Happiest Company in the World
In January of 2015 my team sat in a ski-in, ski-out lodge at the foot of the Rocky Mountains at Durango Mountain Resort on a Friday morning. As we do from time-to-time, we were playing a game. The game...
View ArticleHow To Determine Your Small Business Marketing Budget
To determine what you should be willing to spend on marketing, you need to consider: Lifetime value of the customer Fixed Costs Variable Costs Marketing Costs Here’s an example of an existing company...
View ArticleOptimized-Marketing.com founder featured in the Valley Independent newspaper
I grew up in Charleroi, PA about 45 minutes south of Pittsburgh. Based on an interview with Ron Paglia, the Valley Independent ran an article about my entrepreneurial adventures, starting an internet...
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